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To Hyper Reality's customers, fans and the Realists,

It’s the end of an era for Hyper Reality.
2nd of August will be our last day of trading at 67 Mile End Rd, London E1 4TT. First and foremost, if you’ve purchased gift cards with us in the past, please come use it with us while we are still here.

I want to take this chance to thank each and every one of you who came through our doors since our early pop-up days in Halloween 2018 at Shoreditch to our East London location at 67 Mile End Road.

And no, we won’t blame it on COVID. If anything, post lockdown, because of you guys you helped propel us to new heights and reached top of the charts in the games and entertainment and nightlife categories across TripAdvisor. We feel and felt your support, and are grateful for all the feedback even the negative ones.

With that said, the volatility of the market has made us re-evaluate our products and services. Collectively, we’ve decided it’s time to take a step back instead of going against the grain considering both software and hardware developments when trying to build a brand that fits the future of social retail.
So what’s next?

Certainly there has been many developments but nothing we’re at liberty to share at this point in time. So watch this space and if you are an industry professional feel free to reach out and find out more.

No Guts No Glory, No Legend No Story,
We go out swinging and I hope you join us in the good fight/ party! See you soon!

From Red Oni, Founder of Hyper Reality, and everyone at Hyper.